Case
How and Why Retail Chains Develop Their Own Apps — The Aurora Case
Aurora expects its new mobile app to influence average basket size, basket depth, and the number of customers.

Around one hundred large retail chains operate in Ukraine. Their first mobile apps began appearing in the early 2010s. ATB was among the pioneers — today, its app has over one million downloads on Google Play and remains one of the most popular in the country. In the non-food segment, apps by Epicentr, EVA, Aurora, and others have also surpassed one million downloads.
What benefits do proprietary apps bring to retailers and customers? How are they built, and how much does development cost? We break it down using the example of Aurora, which recently released the long-awaited iOS version of its app and shared development details with LIGA.net.
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