In January, Planeta Kino launched its own streaming platform, Planeta Online, but has already announced its closure. In six months, the management planned to reach ten thousand subscribers, which would make the online cinema pay for itself. In the end, they realized that they would not be able to reach the goal even by the end of the year.

Among the risks that came true was a concept with a limited selection of films that did not appeal to some viewers.

What was the idea behind the online cinema, what worked and what didn't, and how much the company lost - about this LIGA.net talked to Dmytro Derkach, co-owner of Planet Kino.

What was the idea behind

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